Scoop + LinkedIn carpooling featured in World Economic Forum’s Corporate Mobility Challenge

As leaders of government and business—including more than 100 billionaires, 53 heads of state, and countless business leaders—gathered in Davos, Switzerland, for the 50th annual World Economic Forum (WEF), more than 3,000 participants came together to focus on this year’s theme: Stakeholders for a Cohesive and Sustainable World.

Financial and business leaders alike speaking onstage at Davos agreed that the momentum behind this global sustainability movement is carried by a new era of stakeholders: businesses with a bias for action. Now more than ever, leaders in both the public and private sectors are realizing their role in restructuring and reorganizing corporate practices to engage in greener business initiatives, a priority that Scoop has been championing since our start in 2015.

We at Scoop are honored to be part of an initiative recognized by the World Economic Forum, along with several of our customers, as an exemplary program impacting corporate mobility and sustainable commuting.

Download the WEF Corporate Mobility Transport Challenge white paper to read more


Hand in hand with the Davos 50th anniversary theme Stakeholders for a Cohesive and Sustainable World, leaders of the WEF Global Future Council on Mobility recently developed the Corporate Mobility Transport Challenge to spotlight innovative commute programs that support both the 2030 United Nations Sustainable Development Goals (SDGs) and the Paris Agreement and inspire other businesses to commit to similar sustainable practices.

We’re proud to announce that the WEF Corporate Mobility Challenge featured Scoop’s carpooling initiatives in partnership with the LinkedIn RideIn transportation team as one of just 18 case studies selected from around the world highlighted as an exemplary program impacting corporate mobility. It’s an honor to see a global institution like the WEF regard the use of Scoop carpooling by LinkedIn’s RideIn transportation program as a sustainable corporate commuting initiative, one that the WEF recommends other organizations follow to build a sustainable commute program.


Scoop + LinkedIn: On a mission to reduce the impact of Single-Occupancy Vehicles (SOVs) on the environment and provide additional commute options for employees

LinkedIn’s RideIn employee transportation program provides commute solutions to employees traveling from all nine San Francisco Bay Area counties. RideIn has partnered with Scoop since August 2016 to help offset parking demand on campus and to provide an additional commute option for employees. Shortly after launch, LinkedIn’s transportation team began receiving positive feedback from enthusiastic LinkedIn carpoolers whose commuting experiences had been dramatically improved by Scoop’s Managed Carpool Program.


Scoop helped LinkedIn save more than 770,000 pounds of CO2

Within three months of launching, LinkedIn saw a 126% increase in daily average cars out of the parking lot and is averaging over 2,500 carpool trips per week. Employees have reported an increase in productivity and work friends as a result of carpooling with Scoop. The LinkedIn/Scoop partnership has seen:

  • 2,793 registered users
  • 152,230 one-way matched trips
  • 770,167 pounds of CO2 saved
  • 126% increase in daily average cars out of the parking lot
  • 2,500 carpool trips per week

Read about LinkedIn’s holistic RideIn transportation program by downloading the white paper here.


Experts agree that businesses will drive the new wave of sustainability efforts—and going green is key to attracting talent

Potential employees want their current and future employers to be transparent about their sustainability efforts. Multiple studies show that the drive for corporate sustainability efforts can be the single most important factor for future employees. According to the global Deloitte Millennial Survey 2019, climate change and protecting the environment is the top concern to millennials around the world.

Key insights from the survey include:

  • Most millennials would take a $5,000-$10,000 pay cut to work at an environmentally responsible company, and 40% of millennials have chosen a job because of company sustainability.
  • Nearly 70% of respondents said that if a company had a strong sustainability plan, it would affect their decision to stay with that company long term.
  • More than a third of respondents said that they’ve given more time and effort to a job because of their employer’s sustainability agenda.
  • Another 30% said that they’ve left a job in the past because of the company’s lack of a sustainability plan.


The majority of employees believe businesses should play a large role in advancing sustainability

In line with recommendations from the World Economic Forum, we are ready for innovative businesses to lead by example and implement actionable sustainability initiatives to make a positive impact for years to come. Creating sustainable commuter programs is an opportunity for employers to demonstrate to their workers that they are dually committed to making the commute more meaningful while reducing C02 emissions.

Like the LinkedIn RideIn transportation program using Scoop carpooling shows, creating corporate sustainability initiatives doesn’t have to be difficult—and carpooling programs have the chance to dramatically improve employees’ lives. Looking forward, we’re hopeful that the new wave of business-led sustainability initiatives from companies across the globe will drive positive, actionable change.

If your company is searching for a sustainable solution to help ensure your workforce has a safe, reliable, and convenient way to get back into the workplace, please reach out to us at business@takescoop.com—we’re happy to provide you with an overview of how we can support you.

Lizzie Ryan

Lizzie Ryan is the Communications Manager at Scoop, leading external communications and bringing Scoop's brand to commuters everywhere. In her spare time, you can find her teaching and practicing yoga across the San Francisco Bay Area.